About Us
Lost River Advisory Group was founded on the belief that small businesses deserve the same level of expertise as large corporations. We understand that navigating the complexities of business growth requires a trusted guide. Inspired by a family of business builders, driven by our own experience as a small business owners, and backed by years of combined expertise in HR and IT we offer tailored solutions to help you chart your course. We're dedicated to helping you overcome challenges, blaze a trail to long-term success, and provide clear, actionable strategies that empower your business to thrive, fueled by expert guidance and a relentless commitment to your growth.
Meet the Founder
LIZ RICHARDS
Founder and Principal
At the heart of Lost River Advisory Group is a leader who thrives on solving challenges, building strategies and driving organizational effectiveness. With a career spanning over a decade, I have spent years consistently delivering results to organizations navigate the complexities of growth, culture transformation, and talent management with innovative HR strategies. But my journey didn’t start in a boardroom—it started with a deep-rooted passion for entrepreneurship.
A passion for entrepreneurship, sparked by a family lineage of business builders, has been the driving force behind my career. This foundation instilled in me a relentless work ethic and a commitment to empowering others, values I've carried into my own experience as a small business owner. Understanding the unique challenges and opportunities faced by fellow entrepreneurs informs my approach to providing practical, results-driven solutions that directly address their needs. I've translated this understanding into tangible results, leading benefits strategies that achieved significant increase in employee retention and spearheading HR initiatives that reduced time-to-hire and employee complaints, while ensuring compliance with complex labor laws. My expertise also includes successfully leading total rewards strategies, optimizing benefits programs, and implementing HR technology systems and leveraging data analytics.
My credentials include an MBA in Human Resource Management, SHRM-CP certification, and a Total Rewards Compensation Certificate from eCornell University, validating my comprehensive knowledge and commitment to excellence.
Lost River Advisory Group was born from the conviction that small businesses deserve expert guidance tailored to their unique challenges. I've witnessed firsthand how strategic solutions can transform organizations, driving growth and fostering long-term success. My goal is to bring this expertise and a personalized approach to your business.
When I’m not partnering with clients, you’ll find me exploring the outdoors, embracing the same adventurous spirit that fuels my approach to business strategy. Like navigating a challenging trail, business success requires adaptability, foresight, and a trusted guide. Let's work together to chart your path forward.